Wholesalers purchase products in bulk from manufacturers and sell them to retailers at a discounted price. They act as intermediaries between manufacturers and retailers, providing a convenient way for retailers to access a wide variety of products without dealing with individual manufacturers directly.

WHOLESALER/DISTRIBUTOR

Retailers are the most familiar distribution partners. They sell products directly to consumers through physical stores, online platforms, or a combination of both. Retailers often carry a diverse range of products from various manufacturers and act as an essential link between the product and the end-user.

RETAILERS